Monash Engineering
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We embarked on a multi-year integrated campaign to promote the Materials Science and Engineering department and the discipline more broadly, as well as engaging the current and future student bases.
Stage 1: Discover
We asked anyone to submit questions online, and had some thought provoking submissions that our engineers could choose from. This interaction gave us data and new contacts for the engineering database.
Stage 2: Define
Local Peoples created an innovative campaign to highlight engineering as an occupation for creative thinkers and curious problem-solvers. Called the solution generation, or Gen S for short, we asked ‘Are you Gen S?’ and asked the public to submit problems for our creative thinkers to solve. The top eight problems and their consequent solutions were exhibited in a gallery style exhibition.
Stage 3: Design
The design of our campaign was deliberately contemporary and disruptive, to position Monash Engineering as innovative and creative. Communication was littered with emojis and had an accessible youthful tone.
Stage 4: Deliver
At Future Finders, Monash students presented eight prototypes of solutions. The 2-week exhibition positioned engineering as an art form within a gallery setting, and presented two panel discussions: innovation and sustainability, and women in engineering. The campaign was supported by online advertising, an outdoor poster campaign, social media posts, an Open Day preview of ‘The Solution Lab’ and a custom publication.
The campaign traversed content partnerships, a limited-edition book, brand collaborations and events, as well as a digital microsite, ongoing content that shines a light on new discoveries and the student experience within the department.