Local Peoples

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Pino — Creative Director, at
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MF1, Level 1

Mercator Building, Abbotsford Convent,

St Heliers Street, Abbotsford, Victoria 3067


CANBERRA

15 London Cct, Level 11

Canberra, ACT, 2601

Call03 9190 8903
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Barretts

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Local Peoples partnered with Barretts – one of Australia's leading pharmaceutical wholesalers – to deliver a comprehensive ICT and digital transformation program. Working closely with Barretts' technology partners and development teams, we led the design and implementation of a fully integrated B2B e-commerce platform enabling pharmacies to place orders and manage their post-order experience entirely online.

We worked with Barretts – a community and service centric pharmaceutical wholesaler – to design their brand strategy and identity.

Centering values of trust, reliability and people-first, we worked to develop a new visual language that elevated their people-first approach. The new brand system is being applied to a full suit of media and being supported by a launch campaign to take both internal and external stakeholders on the journey.

Our Process

  • Stage 1–Discovery
    To better understand the needs of the audience we conducted 41 digital surveys and 5 in-depth interviews allowing us to gauge brand perception, pain points and opportunities for growth. We understood that a strong brand presence was an opportunity to highlight pride and trust in customers and employees.
  • Stage 2–Define
    A strategy workshop with 5 key stakeholders was an opportunity to understand various brand insights and goals; this was a key step in prioritising the needs of the business and implementing their invaluable insights. Here we understood that Barretts wanted to be known for humanising health – a learning that would later become a key feature of the brand.
  • Stage 3–Design
    The design phase reflected an iterative and collaborative process, proactively testing various approaches and implementing stakeholder feedback. We created a visual language that exemplified a humanistic touch – from a balance in warm & cool tones, rounded typefaces and friendly illustrations that captured the light-hearted brand personality.
  • Stage 4–Development
    During the delivery phase we produced: a suite of assets for use across internal touchpoints, a style guide and tone of voice guide that outlined key communications; website design and launch strategy for internal and external stakeholders. The final delivery was one that fulfilled a need for a unique and cohesive brand presence while centering values of trust and reliability.
  • Logo
  • website layout
  • mockup of merchandise
  • decorative image

The overarching identity was one that positioned Barretts in a modern landscape within the pharmaceutical industry.

The final outcome was a collaborative effort involving the interdisciplinary client and Local Peoples team including strategic communications, creative direction, copywriting, brand and visual design and animation.

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Results

  • Rebrand

    Visual & Strategic Design

  • Digital

    Website design

  • Launch Strategy

    Internal & external promotion

Local Peoples works, creates and plays on the lands of the Wurundjeri, Bunurong and Wathaurong peoples of the Kulin Nation, land which has never been ceded. We thank them them for caring for this land for over 40,000 years and recognise and pay our deepest respect to elders past, present and emerging. This always was and always will be Aboriginal land.

Contact

03 9190 8903
[email protected]

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Local Peoples

Matters Journal

Local Peoples works, creates and plays on the lands of the Wurundjeri, Bunurong and Wathaurong peoples of the Kulin Nation, land which has never been ceded. We thank them them for caring for this land for over 40,000 years and recognise and pay our deepest respect to elders past, present and emerging. This always was and always will be Aboriginal land.

©opyright Local Peoples