GENERAL/FEEDBACK

MF1, Level 1,
Mercator Building, Abbotsford Convent,
St Heliers Street, Abbotsford
[email protected]

NEW BUSINESS

Giuseppe Demaio
(03) 9081 2402
[email protected]

EMPLOYMENT

Keen to work with us?

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NEWSLETTER

PUMA

We built awareness and created hype around Puma’s first flagship store in Australia by targeting key influencers to achieve a pre-opening queue on their first full day of trading.

CONTENTDIGITALENGAGEMENTEXPERIENCE

CITY CATWALK

10 Models, 1 Boombox, 1 Red carpet, 4 Iconic Melbourne locations 4 Photographers, 1 Videographer. Over 6,000 pedestrians saw the catwalk and #pumaau achieved 3,710 likes on social media.

SNEAKER HOARDING

A low-fi yet high impact solution to announcing the store launch, we covered the Melbourne Central store hoarding in Puma sneakers spelling out the word ‘Faster’ which saw a frenzy of people take the shoes, register online and line up at the store opening to claim their second trainer.

VIP PARTY

Attended by over 200 people including TV personalities Travis Burns, Tahan Lew and Puma ambassadors Scott Pendlebury, Sam Mitchell, Brandon Ellis and Neville Jetta. The event included a live cross on Channel 9 news.

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