We designed a campaign and series of activations for Monash University called Future Finders, focusing on tomorrow’s engineering solutions and leaders.
We created an innovative campaign to highlight engineering as an occupation for creative thinkers and curious problem-solvers. Called the solution generation, or Gen S for short, we asked ‘Are you Gen S?’ and asked the public to submit problems for our creative thinkers to solve. The top eight problems and their consequent solutions were exhibited in a gallery exhibition.
At Future Finders, Monash students presented eight prototype solutions. The 2-week exhibition positioned engineering as creative pursuit within a gallery setting, and presented two panel discussions on innovation and sustainability, and women in engineering. The campaign was supported by online advertising, an outdoor poster campaign, social media, an Open Day preview of ‘The Solution Lab’ and a custom publication.
We asked the public to submit thought provoking submissions that our engineers could select to build their prototype around. This interaction provided data and new contacts for the engineering database.
The design of our campaign was deliberately contemporary and disruptive, to position Monash Engineering as innovative and creative. The tone was youthful and littered with relatable language and emojis.
Final year Monash students worked together to create the final campaign which empowered them to connect with industry leaders at the event and identify as artists and creators, as well as engineers.
The Solution Lab
Unique website visitors
Visitors on open day