Our brief was to create a campaign centred around celebrating what it means to be an Australian on Australia day and Australian Unity’s longstanding partnership with the Australia Day Council.
We created a multi-channel integrated campaign ‘Thanking Australia’ through profiling of a dozen not-for-profit organisations Australian Unity supports. It included a TVC and above the line campaign, activations in Australia Day activities in 3 key states including and leverage across social media.
An integrated pop-up street art campaign combined with event and digital production and leveraged across social media.
We designed a creative space that attracted attendees of Australia Day events across Brisbane, Sydney and Melbourne and enhanced brand engagement.
We profiled a dozen not-for-profit organisations Australian Unity had supported.
People attended across Australia
Increase from 2013
Social reach, 88% increase