We created the most innovative retail experience in Australia, if not globally, and built energy around Nike +Nine during the Olympic period.
The IOC’s ‘Rule 40’ stipulates a total ban on mentioning the Olympics, London Games, any of the athletes attending or the iconography associated with the Olympics – a challenge to communicate what we were not allowed to communicate.
Visitors shared the experience
over a 3 week period
Average sale (up 52%
on the national average)
Conversion rate (up 33% on
the national sales average)
RUNNING ON LONDON TIME
Local Peoples designed and delivered Nike +Nine, a store that ran on London time (open at night, closed during the day) and featured a pinnacle retail fit-out, seamlessly combining physical and digital innovation with cutting edge interactive technology.
The use of innovative technology reflected the innovation of the Nike product and ensured that even when the store was closed, visitors could still interact with the space and have a unique brand experience. This also helped to build excitement, anticipation and awareness for when the store opened.
The design needed to allow for minimal impact to the existing building, but to visitors it was a premium retail environment, to the level which Nike is known.